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Brand Summary: Why we sell them and Why we love them


...for whatever reason, I carry stress in my shoulders and neck.  addaday has a neck and shoulder self-massage roller that feels so good it makes my eyes water.  


Long days, poorly-designed chairs, and poor posture all work to corrupt your alignment and stress your joints. Addaday's scientifically-designed self massage sticks, foam rollers, bodywork balls, and flexible massage devices, all incorporate varied surface textures and shapes designed to release muscle and tendon adhesions, and provide a daily realignment of your joints.

Addaday products are also designed as self massage tools to improve the health and performance of athletes. As part of a daily recovery and health maintenance program athletes can now mimic the techniques used by physical therapists to speed recovery and eliminate muscle and tendon scarring and improve performance. The various tools offer a wide variety of massage techniques that have helped athletes relieve signs of IT band syndrome, plantar fasciitis, hamstring strains, shin splints, low back tightness and glute pain. 



This is one of my favorite brands - love the design and feel.  The natural toe box, zero drop design + a super plush ride means you will forever change they way you think about shoes.  They also look great with jeans… 


Golden Harper, Brian Beckstead, and Jeremy Howlett cut up and altered different brands of running shoes to design a better performing shoe, which they named "Zero Drop." The name refers to the lack of height differential between the shoe's heel and toe area.

Harper, Beckstead, and Howlett demonstrated their new design to various footwear companies with little success, so they started a company called Altra Footwear in 2009, partnering with Pulse Labs, an engineering firm at Brigham Young University, and with contract manufacturers in Asia.

Harper chose the name "Altra" based on the Latin word "altera", which means "to fix or mend something that is broken."

Golden Harper, founder of the company, noticed that the stride and gait of barefoot runners changed when the runners wore traditional running shoes.  He suspected that the heel height of most running shoes was too high as compared to the height of the mid-foot or toe.

At this time, Harper was working at his father's shoe store called "Runner's Corner", in Orem, Utah and he began modifying traditional running shoes by cutting them open, removing padding from the heel, and then using a toaster oven and glue to put the shoes back together.

Harper recruited local runners and store employees to test out prototype shoes where the heel and forefoot were the same distance from the ground. The design proved to allow a more natural running experience where footfalls are in the mid to forefoot area instead of the more typical heel strike.  Harper called this design "Zero Drop”.


They’re just the most comfortable and well made athletic socks.

Our focus is on the independent running specialty market. Balega prides itself on the fact that all of our products are developed and tested at our South African production facility. Our development team is made up of all types of athletes who regularly compete in events ranging from the Comrades and Two Ocean’s ultra marathons to many other shorter distance events both on and off road in South Africa and abroad.

All Balega socks are manufactured at our state of the art production facility in Cape Town, South Africa utilizing the best performance yarns manufactured in the USA. Our customers are serviced via our distribution facility in Hickory, NC.

Second Skin Fit

A sock must fit snugly to ensure no movement on the foot.  Movement causes irritation; irritation causes blisters.  End of discussion.  We offer 5 specific sizes and socks that fit perfectly.

Deep heel Pocket

Socks creeping down in your shoes—worse nightmares.  Knitting up to 30% more stitches into the heel or adding more heel branches, deepens the heel pocket to ensure your heel is fully cupped and protected, and that the lateral stretch from bridge to heel is optimal.

Proprietary “Drynamix’ Moisture Management Fiber Made in the USA

Supersoft moisture management fiber, developed exclusively by Balega, wicks moisture away rapidly, keeping you cool and dry all day long.

Seam Free Comfort

Seams cause friction, friction causes blisters.  Who needs them?  Our hand linked toe seams will give you the ultimate in seam-free comfort.

Ubuntu - Building Communities

With every pair of Balega you buy, YOU give back to the community.  We pride ourselves as a company with soul and welcome your involvement in any of our many projects…all aimed at enriching those less fortunate than ourselves.

Hand Inspection

Every pair Balega is hand inspected by our dedicated quality inspection teams and pre-washed before packing. 

Ventilation Panels

Strategically placed ventilation panels aid in the cooling and wicking process.  Need we say more?


Balega’s Drynammix air conditioning fabric system moisture manager allows free movement of airflow ensuring cool and dry feet with its unique rapid moisture evaporation system.


Ultra fine Hi-tech performance yarns on a high needle count knitting machine provide the sheerest, lightest sock on the planet while still providing the necessary protection.

Blister Resist

Drynamix blended with natural mohair wool creates the ultimate blister barrier between skin and shoe.


have you ever worn a sock that perfectly matches the contours of your foot without constricting it?  Balega VTech arch support system gives you exactly that - a structured fit.  Not too tight, just right.



I have not ridden a bike since getting my ElliptiGo.  It’s easier than running; harder than cycling - more fun than both.  


ElliptiGO was born from a desire to solve a problem. In 2005, Bryan, a former Marine and Ironman triathlete, lost the ability to run for exercise. Dissatisfied with his options of cycling and using the elliptical trainer, he was surprised to find that there was nothing he could buy that would let him enjoy a low-impact running-like experience outdoors.

Bryan eventually came up with the solution to his problem: the elliptical bicycle; a device that would use a running-like elliptical motion to propel a high-performance outdoor bicycle. Realizing he couldn’t build an elliptical bike himself, he pitched the concept to Brent, a friend who was also an accomplished endurance athlete as well as a mechanical engineer. Brent liked the idea, so they shook hands and formed a partnership to pursue it. By squeezing in time before and after work, Brent was able to create our first elliptical bike prototype, codenamed “Alfa,” by mid-2006. On its maiden voyage, Bryan rode it 20 miles and hit 20 mph. He was sold.

While testing Alfa, they realized they weren’t the first to come up with the idea of combining an elliptical motion and a bicycle. Larry Miller, the inventor of the elliptical trainer, had already obtained a patent on the elliptical bicycle. Brent and Bryan called Larry and secured the exclusive rights to his patents, enabling them to continue pushing forward.

With a successful proof of concept under their belt, Brent and Bryan set their sights on improving the elliptical bike design. Still putting in hours before and after work, Brent created the second prototype, codenamed “Charlie.” Charlie’s successful completion of the Rosarito to Ensenada 50-mile bike ride – and the interest it was generating with the public – inspired Bryan and Brent to quit their jobs in the spring of 2008 and focus on developing elliptical bicycles full-time.

By 2009 they were riding fourth-generation elliptical bike prototypes. Codenamed “Echo,” these prototypes were the fastest and most robust so far. With the Echo prototypes, Brent and Bryan wanted to prove that the elliptical bicycle was a real advance in cycling technology. To do this, they took on The Death Ride, one of the toughest cycling events in the United States. Winding 129-miles across three mountain passes, The Death Ride includes more than 15,000 feet of climbing at altitudes ranging from 5,000 to 9,000 feet above sea level. Bryan and Brent both finished the event on Echo elliptical bike prototypes within the cutoff time, with Brent finishing in the top half of all entrants. This was the validation then needed to take the elliptical bike into production.

On February 24, 2010, ElliptiGO Inc. began selling the ElliptiGO 8S, the world’s first commercially available elliptical bike. As soon as the production models hit the street, people started pushing the limits of elliptical cycling. In March of 2010, running legend Dean Karnazes rode his model 8S 488 miles from San Francisco to Los Angeles in 5 days and then ran the LA Marathon. A few months later, a customer rode more than 1,700 miles from Canada to Mexico, marking the first cross-country trip on an elliptical bike. On November 13, 2010, the first annual World Championships of Elliptical Cycling was held at Palomar Mountain, and a sport was born.

In 2011, the company expanded the product line to include the 3C, 8C and 11R. Elliptical cycling has continued to grow in popularity both recreationally and with professional athletes. Notably, 2014 Boston Marathon Champion Meb Keflezighi began training on an ElliptiGO elliptical bike in 2012 and credits it with helping him run his fastest marathon ever at the age of 38. To honor Meb’s historic win at Boston, ElliptiGO revived the 8S model and sold 100 patriotic-themed “Meb 8S” elliptical bikes last year.

In 2015, we celebrated the 10th anniversary of Bryan and Brent’s official handshake that started it all. Today, the ElliptiGO family includes a great group of more than 20 employees, more than 250 retail partners across the U.S., distribution partners in more than 25 countries and more than 13,000 customers in over 50 countries around the world. We still can’t believe how far our company has come in the past 10 years, and we are excited to see where the next decade will take us.



I love my Balega, but on Race Day I pull out my feetures!  I like the feel of feetures! socks on race day - just a touch tighter and more connected.  

In 2002, after spending 25+ years with a leading manufacturer of athletic socks, I believed that there was an opportunity to create a better performance sock that took advantage of the latest breakthroughs in sock technology. As a runner and someone passionate about being active, I wanted to design a great sock that would enhance the performance of runners and other athletes. My son Joe, who was 15 at the time, came up with the Feetures! name during a brainstorming session around the dinner table, and thus a brand was launched. 

Today my sons John and Joe are actively involved in the business, and together we continue to harness new technology with the goal of producing the best performance socks in the world. 

Our Production Philosophy

From the beginning, we established a global supply chain in order to secure the finest materials and manufacturing available from around the globe. Our socks are designed and developed in Charlotte, NC – then we work with partners all over the globe to produce products of the highest quality. Our partnership and our personal involvement with our factories helps assure that the impact of what we do with respect to the environment and people is in line with our core values. 

Our Values

Despite our company’s global reach, we maintain a level of personalized service that only a family-run company can offer. We run our business based on a set of core values that are non-negotiable. Those are Quality, Accountability, Simplicity, Adaptability, Sustainability and Innovation. We treat people the way we expect to be treated. 

So you can see, Feetures! is a family company with a global reach and with the goal of being the best in the world at what we do.


Glukos Energy


absolutely, hands down favorite nutrition.  No caffeine, high fructose corn syrup or artificial sweetener. They’re gluten-free, dairy-free, soy-free and vegan, but I like them because they taste great.c

GLUKOS is made with glucose—the form of energy used by all life on earth, and the only energy your body can really use. The more strenuous the activity, the more glucose your body requires. GLUKOS gives your body the fuel it needs to perform at its best.

Unlike other sports products, Glukos provides almost instant energy.  it passes through the cell wall of your mouth where it enters directly into the bloodstream.

Nothing Moves You Faster

Other sport fuels use inferior sugars like fructose and sucrose that have to be digested before they can provide any benefit.  this process wastes valuable time, and even robs your body of energy.

Helly Hansen


Need some foul-weather gear?  Helly Hansen has been making foul weather gear for 140 years.  They’re from Norway.  If you make foul weather gear for 140 years in Norway.  You’re really good.  


The story of Helly Hansen started in 1877. After many years at sea, Norwegian captain Helly Juell Hansen and his wife Maren Margarethe began producing oilskin jackets, trousers, sou'westers and tarpaulins, made from coarse linen soaked in linseed oil.

They certainly struck a nerve in the market, because over the first five years they sold approximately 10,000 pieces. In 1878 the company won a diploma for excellence at the Paris Expo, and began exporting its products.

In the 20th century, Helly Hansen made several breakthroughs in product development to complete the layering principle today known as the 3-Layer System™. In 1949 the Helox, a thin sheet of translucent PVC plastic sewn into waterproof coats, took over for the oilbased outerwear and became the must-have protection for outdoor use. With a production of 30,000 coats each month the success was almost immediate.

The original fleece, the fiberpile, was developed in 1961 and has been perfected for almost 50 years since. This new insulation layer was warm, lightweight and fast-drying, ideal for wearing under the protective layer. It was soon embraced by workers because it offered extraordinary insulation against the cold, and ventilated well during hard, physical work. It even protected against snow and light rain, staying extremely durable and warm after many washes.

The layering story was completed in the 1970s, with the development of LIFA. This wonder-fiber, used in LIFA, kept the skin dry and warm by pushing moisture away from the body, making it the ideal baselayer fabric for outdoor and workwear use. The latest generation of LIFA is still used in our baselayers today.

In 1980, the Helly Tech technology was launched, using both hydrophilic and microporous technology, which meant the apparel was both waterproof and breathable. This meant that anyone who participated in high-activity outdoor sports could expect their clothing to work with them, not against them. The evolution of breathable, waterproof jackets had a profound effect on the outdoor industry. Helly Hansen now produced technical outerwear garments.

The heritage from Helly Juell Hansen is still our cornerstone. Today our gear is used by world-class sailors, skiers and adventurers who spend their time between human will and nature’s forces, and demand full protection and performance when the conditions are at their worst.

Hoka One One

Hoka is the leader in the “maximalist” movement

The French company was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, both former Salomon employees. Nicolas Mermound is an ultra marathon champion and adventure racer.  He wanted a shoe that would allow him to “attack” downhills.  The shoes are named after the Maori language phrase meaning "flying over the earth”.

They are a “maximalist” shoe - designed with more than twice the cushioning of traditional shoes to allow athletes to 

Midsole Volume

Engineered midsole volume is up to 2x the volume compared to standard running shoes, made with a performance-specific lightweight cushioning material—


Maximum cushioning material is designed to provide shock attenuation and superior comfort for reduced fatigue in our feet, legs and core.

Meta-Rocker Geometry

Meta-rocker midsole geometry, specifically designed with a low heel toe differential and a sculpted outsole in the heel and toe, creates a nice fulcrum effect, like a rocking chair for your foot, encouraging a guided gait cycle—


This unique feature is designed to support a runner’s natural form while encouraging an efficient, smooth roll from initial impact to toe-off.

Active Foot Frame

Uniquely engineered, active foot frame midsole geometry allows the foot to sit deeply inside the midsole for a cup-like fit for your foot, rather than on top of the midsole material.


Designed to profile integrated stability, adaptable to a wide range of feet and running styles, without the need for extra post support material and weight.

Pro Lite

With a softer heel for added cushioning, and a firmer forefoot for propulsion, Pro Lite Technology fuses propulsion and protection to profile a fast and comfortable ride.


Provides a fast but comfortable ride.



Founded in 2003, inov-8 is one of the world’s leading all terrain footwear, apparel and equipment brands.

 Operating in over 60 countries, we pride ourselves in designing high quality, innovative products in both the running and performance training sectors.

Our origins and footprints remain firmly etched into the muddy British fells but over the years we have optimized our products to meet the needs of the many terrains we have travelled.

From the mountain summits of the Alps and Rockies to the desert wilderness of the Sahara and Antarctica, our adventures have led us to one single truth: The athletes’ interaction with the environment is the single most important factor when designing products.

With this sharply in mind and driven by a desire to deliver athlete-centric innovation, our range architecture caters for all terrains. Those who use our products seek fearlessness, adventure and to discover their edge.

 Now under the ownership of Descente – a Japanese sportswear maker with an 80-year history of craftsmanship and excellence – and with inov-8 founder Wayne Edy still at the heart of product innovation, our future is packed with exciting possibilities.


The patented Dynamic Fascia Band™ (DFB) mimics the ‘Windlass Effect’ delivering a kick of energy with each step, helping the athlete to move faster and more efficiently.

Inov-8’s patented dynamic fascia band™ technology replicates the anatomical position of the plantar fascia ligament, and duplicates the function of the human foot’s ability to utilize the “windlass effect”.  The Inov-8 fascia band™ also replicates the benefits of the windlass effect of the human plantar fascia structure. 

Originating at the front of the heel’s outsole, the inov- 8 fascia band™ extends forward along the outsole and divides, just as the human fascia divides, into five bands that terminate anterior to the metatarsal heads. 

As body weight moves forward onto the metatarsal heads and the toes begin to extend, tension on the inov-8 fascia band™ increases. When the heel leaves the ground, the inov-8 fascia band™ resists elongation of the medial arch and carries the entire body weight of the runner converting the shoe into a rigid propulsive lever.



Jofit is an extensive line of athletic wear made for women by women. Each piece is designed to fit and flatter regardless of size, activity, or age.

Jofit was launched in 2006, by Founder and CEO, Joanne Cloak, a.k.a. “Jo.” An ex-physical education teacher and lifelong athlete, Jo knows that when a woman feels her best, she can perform at her best. That’s why every single stitch of Jofit apparel has been engineered so our sporty sisters around the world can kill it.

The best part of Jofit? It’s fit for you and your lifestyle. Wear it to run errands, shop, dine—it looks as good post-game as it does pre-game. Clean, cool, athletic, comfy and sexy!


Kari Traa

Kari Traa, the fastest growing women sports brand in Europe, inspires women to a happier, healthier and stronger lifestyle.  A way of life inspired by the founder, KariTraa, a champion freestyle skier with three olympic medals to her name.  

Kari’s story begins in Voss, the small town caught between the Norwegian fjords and mountains, where she was born and raised.

Her Norwegian heritage has not only given Kari a talent for sport but also an eye for design and a passion for creativity. Even during the height of her skiing career, Kari somehow found ways to develop her creativity. In between training and competing, Kari began knitting beanies for friends and customizing her own ski-gear. Designs that became so popular amongst friends and fellow skiers from around the world that the Kari Traa brand was born.

Even today, fond childhood memories, the rugged Norwegian nature and a strong sense of Scandinavian traditions are still the sources of inspiration for Kari Traa’s designs. Sportswear designed to perfectly fit the feminine form but still able to cope with the demands of an active, sporty and adventurous lifestyle.

All made for girls by girls who are passionate about great looking sportswear that lets you live life in full color.  A wide range of products that is warm enough for stormy weather on the mountains and cool enough for a workout at the gym.  With a passion for comfort and style, combined with trailblazing technical fabric, Kari Traa meets the demands of an active, sporty and adventurous lifestyle.

La Sportiva

La Sportiva was founded in 1928 by Narciso Delladio in Italy. He started his business by manufacturing boots and clogs for farmers and lumberjacks. In World War II, he helped to provide Italy's soldiers with custom mountaineering boots. In the 1950s, he began to make ski boots and first introduced the brand name of La Sportiva.

Today, La Sportiva is a popular brand of footwear for mountaineering, climbing, and skiing. Their products are widely available in Europe and North America.



Lolë stands for "Live Out Loud Everyday!" The brand was born in 2002 in Montreal, Canada, and is the brain child of Evelyn Trempe, who wanted to create clothing to move with the active woman through out her day. Lolë is built upon five pillars: femininity, functionality, comfort, versatility, and eco-consciousness. Lolë is the marriage of fashion and tech- our clothing moves with you from the studio, to the street. Our mission is to inspire others to live out loud in their own communities- the Lolë state of mind is to take pleasure in being active, live a healthy and balanced life, and to feel beautiful while doing it. 

Our pants are quick drying, moisture wicking, have flat-locked seams, have four-way stretch, and contain UPF 50. The fabrics are beautiful to the eye, and feel beautiful on your body. We pay attention to the details!  We are pioneers of the "athleisure" trend.


I work to save money to see Dory at Victoria Day Spa!  In between I use Moji...

Moji (pronounced [mo-G]) was founded in 2007 with the goal of keeping people active and pain-free. Eager to help others pursue their passions in life, Victor Viner, a lifelong competitive athlete and proven entrepreneur, established the company with a vision of creating best-in-class recovery and pain-relief products. After almost 3 decades of cycling, skiing and shooting hoops, proper warmup and recovery become a necessity in Victor’s life.

Victor has surrounded himself with a forward-thinking and experienced team that brings industry expertise to the Moji brand in the areas of product design, marketing, manufacturing, operations, technology and content development.


Mizuno USA, Inc.'s roots stem from its parent company Mizuno Corporation.  Mizuno Corporation was established in Osaka, Japan in 1906 by Rihachi Mizuno. Today, Mizuno USA is located in Norcross, GA and continues to manufacture and distribute high quality golf, baseball, softball, running, track & field and volleyball equipment, apparel, and footwear.

Since our founding, we have taken special pride and pleasure in being able to participate in the exciting world of sports and providing sports equipment of the highest quality. Each and every one of us is guided by the ideal of true sportsmanship. That was true over 100 years ago and is still true today. It is evident in our corporate philosophy which, simply stated, is "Contributing to society through the advancement of sporting goods and the promotion of sports."

Our product development strategy is to create products with features that enhance athlete performance and are unique to only Mizuno. These technological advancements make our sporting equipment and apparel go the extra mile and keep you in tip top playing form no matter the sport or the conditions.  We believe in making products that work in harmony with your body, helping you to be the best athlete you can be.



A Quest for the Perfect Running Sensation

From a revolutionary idea a Swiss running shoe has evolved that is still amazing the sporting scene. The On provides a new running sensation, and one that puts fun firmly centre-stage.

It’s not just a love of running that former top athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti share. They’re all also dedicated to developing a perfect 

product. And this is what has turned a revolutionary idea into a new running shoe that began by amazing the sporting scene and has since helped numerous top athletes to new personal bests at World Championship events.

After retiring from professional competition, three-times World Duathlon Champion and multiple Ironman Winner Olivier Bernhard devoted himself to finding a running shoe that would give him the perfect running sensation. In doing so he crossed paths with a like-minded Swiss engineer who had an idea for a new kind of running shoe. And it was this ideal symbiosis of running experience and engineering expertise that allowed this original idea to be steadily refined over the following years.

Cupboardfuls of prototypes were developed; but the basic concept – cushioned landing, firm take off – remained paramount throughout. It was this unique running sensation that convinced Caspar Coppetti and David Allemann to come aboard too. Together with Bernhard they formally established the On company in Zurich in January 2010 to develop a product range fully engineered in Switzerland using the latest technology.

After that, things started to move swiftly. In February the prototypes won the ISPO Brandnew Award, one of the most important prizes for innovation in sports. Test runners were enthusiastic and spoke of running on clouds. In July 2010 the first running stores had the On on their shelves.

Today, four years later, the shoe is available at over 1,200 specialist running stores in more than 25 countries and has won international design and technology awards. In addition to its European headquarters in Zurich, On has now opened a second head office in the USA in Portland, Oregon.


Because You are Unique, On is Breaking the Norm.

How many times have you been told to fit in, to adhere to the norm, to continue how things have been done in the past, to buy into the one best way? After half a century of running axioms that have failed to produce a significant drop in running injuries, On suggests
 to simply run how you are meant to run. Forget about motion control, minimalism and maximalism or the proper way to land or to lift for that matter. Instead, let your individual running personality shine. What feels best to you is best for you. Interestingly, this is also the conclusion of the latest biomechanical research.


On Core Belief 1

From focus on correction to focus on experience and comfort...

Running should be fun and not an exercise in self-control. Instead of correcting your movement, On lets you run how you are meant to run: The result is unmatched comfort and a more fun running experience. How it works? On’s patented CloudTec® cushioning cleverly takes the first heavy blow off the street and then lets you transition naturally to the forefoot, where the Cloud elements become firm for a stable stance and a powerful push-off. In other words: the On provides cushioning only when you need it and helps you delay fatigue, keep up your individual stride and not give in to the street.


On Core Belief 2

From one best way to run to billions of ways to run...

On shoes do not passively control your running motion with a rigid sole. Instead, a whole team of Cloud elements at the sole of the On shoe actively reacts to your individual running motion. They can act in unison or individually cushion your landing – however you need it. In fact, they have no predefined rolling line but empower each runner to run how he is meant to run. This means freedom for your feet, putting you back in control.


On Core Belief 3

From a look at the ankle to a look at the whole body...

Your running shoe should not stop you when landing but transform your motion into forward momentum. We take a holistic look at the running movement of your whole body, not just your feet. This is why On puts the landing sweet spot towards the midfoot stance, naturally centered under your body. Upon landing, your are immediately ready for takeoff – good running form in action.


On Core Belief 4

From a diagnosis for life to an evolution over time...

Running is a sport, not an illness. And as in other sports, you can train away your weakness to become a star performer. Flat feet and other deficiencies are not static but can be improved through training. Infants for example typically have flat feet and develop an arch through natural training in childhood. Neither is your individual running motion a diagnosis for life but can evolve with training. On provides a range of footwear that adapts to your individual stage of running and supports your training to propel you to the next level. Start with the On Cloudster, finish in the On Cloudracer.




Founded just two years after the first Olympic Marathon and one year after the first Boston Marathon, we’ve got running in our blood.  In 1898, four young businessmen opened the Saucony Shoe Manufacturing Company in Kutztown, Pennsylvania.  By 1910, they were turning out 800 pairs of shoes a day from their two-story brick factory on the Saucony Creek.  That’s a lot of shoes.

The world Saucony comes from the Lenni Lenape native American word “saconk,” meaning “where two rivers run together.”

Throughout the early and mid 1900’s running became the focus serious athletes.  At the time, there weren’t any high-performance running shoes.  People were running in leather, spikes - even barefoot.  Saucy was determined to make a shoe that could change the way people run.  The 7446 Spike in 1958 was a solid start, but we were getting ready to hit the roads.  In 1968, we found a new home in Cambridge, MA and have been loyal Bostonians ever since.

In 1972, American Frank Shorter won the Gold in the Olympic Marathon, igniting a running frenzy in the US.  In 1977, our shoes were awarded “best quality” in consumer reports magazine.  Saucy quickly went from the serious runner’s best kept secret to the most sought-after running shoe of the time.

The 80’s were a busy time for us.  And we have some awesome shoes (and superstars) to show for it.  

1980 Trainer 80  

The Trainer 80 was one of the first slip-lasted running shoes and the lightest of its time, giving runners unrivaled comfort and superior flexibility.

We removed the hard piece of cardboard used in the soles of most running shoes and sewed the upper directly to the midsole, creating a shoe that felt lighter, more natural, and much more comfortable. The new manufacturing technique pioneered by Saucony became the norm for lighter weight performance running shoes.

1981 JAZZ

In 1981, we established the signature Saucony silhouette and triangular lug footprint with the Jazz.  When we created the Jazz, we worked closely with podiatrists to make sure we were making a shoe that could keep runners comfortable and handle the impact of distance running.  

The triangular lug outsole provided traction and created a piston-like suspension system that has inspired Saucony outsole design to this day.

1984 DXN Trainer

After Rod Dixon captured his legendary win in the 1983 New York City Marathon, Saucony contracted him to design a shoe in his namesake. Famous for his incredible athletic range, Dixon is one of the few people to have ever run both a sub 3:53 mile and sub 2:09 marathon.

What is less known of Dixon was his accumen for shoe design. After development of the Dixon Trainer kicked off, Rod Dixon frequently visited the Saucony factory in Kutztown, PA, personally running hundreds of miles in every iteration of the shoe and obsessing over details such as heel-to-toe offset and EVA durometer measurements.

1988 Shadow

We took the best of the Jazz and enhanced it with the Shadow. At the time, stability was a priority for runners, so we made the Shadow 5000 with a more supportive heel cup.

We evolved the shoe even more with the Shadow 6000, creating an innovative midsole that featured the VIP system (Vertical Ionic Pillars), providing more stability, cushioning, and step-in comfort.

1991 Grid

In 1991, we released our trademark GRID (Ground Reaction Inertia Device) technology with the GRID SD. G.R.I.D. uses negative space carved into strategic zones to create sweet spot shock absorption, reduce weight, and guide the foot through the gait cycle for maximum support and control.

A technology ahead of its time, the G.R.I.D. concept is still used in Saucony shoes today with the PWRGRID+ cushioning system.

In 1983, Saucony athlete Rod Dixon gave the world one of the most memorable marathon finishes to this day.  Running in a pair of Dixon Racing Flats he created alongside Saucony engineers, Dixon came from behind at the 26 mile mark to win the race by 9 seconds.  

Dixon was famously quoted saying, “all I want to do is drink beer and train like an animal.”  We can get on board with that.

Dixon, an Olympic medalist from New Zealand, was praised for his amazing athletic range. Having achieved the rare feat of a sub-four-minute mile (3:53.62) and a sub-2:09 marathon (2:08:59), he is one of the most versatile runners of all time. 

Following his passion for running throughout his life, he founded the Rod Dixon Kid’s Marathon Association to inspire children to live a healthy lifestyle and get involved in the sport that has left such an impact on him.

2003 Cross Country

Saucy changed the landscape of XC competition with the launch of the kilkenny XC Spike.  Designed with the help of our elite athletes, the Kilkenny’s lightweight slipper-like fit has propelled it into an industry leader today.

2006 Run for Good Foundation

In 2006, Saucony launched the Run for Good Foundation to help end the childhood obesity epidemic.  To date, over $1 million has been donated to causes that help kids commit to an active and healthy lifestyle.



2009 Kinvara

Inspired by out athletes’ wishes for a training shoe with a more natural ride, saucy created the Kinvara with a unique approach: strip down to the bare essentials without compromising cushioning.  As a pioneer of the 4MM heel-to-toe drop, the Kinvara was a precursor of changes throughout the saucy line as well as the entire running shoe industry.

2011 Geometry of Strong

As a result of insights from the Saucony Human Performance and Innovation Lab, we began lowering the heel-to-toe drops in our core models from 12mm down to 8mm, starting with the Guide 5.

At Saucony, we exist for runners.  Runners inspire us, bring us new ideas, force us to be better.  They drive our design and engineering.  They keep us competitive.  They keep us hungry.  They keep us honest.

Whether it’s in a conference room or out on a lunchtime run, we’re constantly talking about and arguing about our sport, runners and the products that fuel them.  We love our products and we run in everything we make. 

This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet.  We leave work each day knowing we’ve done everything to make runners’ lives just a little bit better.

At Saucony, a good day is when we get to run.  A great day is when we inspire someone else to run.



SmartWool is an American company founded by New England ski instructors Peter and Patty Duke in Steamboat Springs, Colorado in 1994 and acquired by the Timberland Company in 2005.

At SmartWool, it all starts from the inside out.  We start with the body.  How it moves.  how it sweats.  How it cools.  then we map Merino to your body, placing it where it helps you perform your best.  And then we build from there.

Thermal Body Mapping

Developed around the body’s thermal zones, we create high-performance apparel with gender-specific temperature regulation to help you stay dry and cool.  Because when you’re comfortable, you can do more of what you love, whatever the weather.

Why Merino

When you’re wearing Merino next to your skin, your body doesn’t have to work as hard keeping itself cool, dry and stink-free.  Merino starts working as soon as your boy heats up.  moisture vapor can pass through the fabric before it even gets a chance to turn into sweat.

Layers Without Limits

You never know exactly what the weather has in store.  That’s why we create lightweight Merino layers that work together as a system so your body can breathe better and run more efficiently.  Pieces that allow you to layer up early and lighten later.

And, when the suns beating down, SmartWool high-performance Merino answers with a UPF of 30+.  your perfect summer skies can darken in an instant though, so when that afternoon thunderstorm hits, merino gets toward helping to keep you warm-even when wet.



SUGOi has created its most luxurious collection of training apparel yet - Ignite.

Embodying a modern aesthetic with the latest SUGOi innovations, Ignite is distinctly shaped for a premium run experience. With a passion for the very best fabrics and construction, infused within flattering designs, this collection effortlessly weaves its way into your active lifestyle without sacrificing performance.

Cooler Collection

During the warm spring and summer seasons, managing body temperature and moisture creates huge challenges as the mercury rises. The Cooler Collection combines Intelligent Fabrics with Engineered Performance to keep your body temperature regulated.

At SUGOI we take material science seriously, especially as it relates to regulating body temperature and moisture management. Intelligent fabrics like IceFil are designed to react with moisture, working to cool the skin when it comes into contact with your sweat. IceFil provides thermal regulation in three ways: it blocks UV radiation, helping protect the skin and keep it cool. Second, it controls moisture by absorbing sweat and then dispersing it. Finally, IceFil is treated with Xylitol which produces a cooling effect when it comes into contact with perspiration.

Engineered Performance encapsulates the design, fit, and construction techniques we bestow on our apparel to provide an athlete every performance advantage available. To achieve maximum thermal regulation the focus is ventilation and breathability. Zone construction allows the strategic placement of fabrics designed to cool the body down, keeping you comfortable and able to perform.


Our modern lives force us outdoors to commute and train in the dark, making it essential to be visible at night. 

At SUGOi, we specialize in apparel that allows you to perform when the elements don’t cooperate, including darkness. With the Zap, SUGOI opens the door to a new era of visual technology. Thanks to our Zap fabric, you don’t have to worry about staying safe as the days turn into long nights. Zap will keep you ultra-visible in low light conditions.

The secret lies within our Zap Woven fabric. Micro-glass beads applied to the woven fabric shell provide explosive, full-garment illumination plus water protection when conditions get ugly. When entirely constructed with Zap fabric, reflectivity is no longer restricted to small patches. An entire garment can become your source of visibility. And with Zap accessories like helmet and shoe covers, you can light up the night from head to toe.


Women’s Verve

Training doesn’t form a part of your lifestyle, it is your lifestyle. The Verve Collection  is stylish, comfortable and high-performance, without looking out of place in the gym or as you crank out your to-do list. It’s training gear you can live in.

First thing, last thing. During lunch break. Grind out some errands and then crush a spin class. Ride, Run, Train, Repeat. You need gear you can wear straight to the trailhead that performs while you sweat, then lets you cruise to your next gig without changing.

Each piece of the Verve collection is constructed using smooth and lightweight Helix Lite Melange fabric with high stretch performance and shape retention. It breathes, adapts and flows with your movement, with a soft touch and light brushing on the surface. The intelligent fabric moves moisture from the body to keep you cool and dry.

Men’s Titan

The ultimate men’s run essentials for your everyday training and beyond. The Titan Collection provides performance run pieces with advanced fabrics and ultimate comfort.

This collection is sure to include a favorite run essential for every guy. The lightweight Titan tops offer optimum mobility and moisture management. The Titan Ice tops are performance run tees that provide cooling, UV protection and comfort during warm weather. The versatile Titan run shorts will keep you cool and comfortable during every workout.


Tasc Performance

Since 2009, tasc Performance has been a leader in the innovation and reinvention of performance apparel.  Like the best moments in life, clothing should be intuitive, natural and make you feel better.

We see many problems with traditional performance apparel made from polyester (oil): Skin irritation, odor-retention, and the heavy use of chemical applications for performance.  Why do we need to wrap ourselves in chemically-treated plastic to workout, run, or enjoy being outside?

Outline of groundbreaking natural performance fabrics are specifically engineered to perform and move with you.  

Each fabric os carefully created to work hard and feel amazing next to skin.  our collection excels above and beyond the standard set by traditional synthetics.

The benefits of Bamboo Performance Technology fabrics:

  • Incredible comfort
  • Moisture wicking
  • Anti-odor
  • UPF 50+ Protection
  • Superior breathability
  • Four-way stretch
  • Extremely lightweight
  • No chemicals


The Bamco Process

Our exclusive patent-pending finishing process releases the inherent performance characteristics that exist within the natural fibers.  The result?  A fabric that retains its abilities, its shape, and its color.  WE source our Moso timber bamboo from an FSC-certified organic forest, where it is harvested, pulped, and turned into bamboo viscose.  We then handmaid our natural fibers to ensure the proper blend.  To exact specifications, our fibers are ring spun to create a silky-soft, durable yarn.  From there, state-of-the-art knitting machines produce the smoothest fabric possible.  The result: the most innovative fabric ever created.  


The fabric that started the tasc Performance brand;  The most versatile fabric in our line.  MOSOTechTM is a unique blend of bamboo and organic cotton, making it silky-soft and fully loaded with natural performance benefits.  It’s the perfect fabric for any activity.  You’ll feel extreme comfort no matter the level of intensity.  From running wind sprints to sleeping, MOSOtechTM 


Performance Benefits:

  • Silky-soft on your skin
  • Natural air conditioning
  • Rapid moisture mover
  • No more stinky workouts
  • Block those rays
  • lighter than a feather
  • Stretches with you
  • No chemical residue


Bamboo+Merino 18.5TM Elevation Series

18.5 micron Merino Wool blended with bamboo to make a dual threat performance powerhouse with an unmatched next-to-skin feel.  This is natural fabric innovation at its finest.  literally.

The Elevation Series features a range of men’s and women’s performance tops, which are specifically constructed for comfort and versatility.  Dn’t let the weights fool you, this fabric is packed with benefits.  Bamboo+Merino_18.5 absorbs and releases sweat fast, regulates your body temperature, resists odors, and naturally protest from the sun’s damaging rays.  An ultra fine Four-season fabric.

VeLu Performance FleeceTM

Unlike most brands, we created our own fleece.  it is a highly adaptable fabric, providing the wearer with lightweight insulation and temperature regulation without the bulk.  It is built for active pursuits in all climates.


Engineered for our more technical gear, MOSOflow mesh provides maximum breathability to keep you remarkably cool.  We strategically place it where your body needs it most, so your workouts can flow as well as it does.

VeLuxe French TerryTM

Plush.  Dangerously comfortable.  Relaxing.  The VeLuxe French Terry is performance made luxurious.  It’s soft on the skin, and it keeps you cool and cozy for day-to-day transitions.


MOSOpeak FleeceTM

A structured, highly insulating, and plush fabric that stands up to the elements.  We use a custom tai-blend of fibers to create the perfect knit structure for cold weather: Smooth on the outside with durable water repellent finish that repels the elements to stay dry, Sherpa fleece interior for extra soft warmth.


Our supple crepe fabric can be found in our performance bottoms.  It provides you with a breezy sensation where it counts.  With natural moisture management and odor control, it’ll keep you fresh under pressure.


A fabric chameleon that makes transitioning from water to land fast and comfortable.  it dries rapidly to eliminate the drag from water weight, so you can move about easily while staying cool and fresh. 


To enhance the active experience through the innovation of original fabrics.


We’re a family company guided by principles and core values.  Co-Founded by Al Andrews and his son Todd.


We bring 68 years in textile development, garment design and manufacturing to tasc Performance apparel.


Through our exclusive BamCo® patent-pending fabric finishing process, tasc Performance apparel achieves it’s unparalleled feel and performance without the use of chemcial enhancements.


We’re from New Orleans. We march to the beat of our own brass band in everything we do. We look to nature for performance, not chemicals from a lab. All our unique fabrics are original to tasc Performance and are not available from any other brand.

Comfort First

Over our long family history in the apparel business, we have worked with a complex variety of raw materials, finishing methods, and fabric blends.

We were never fully satisfied with the standard processes, which yielded garments that either: A) felt good, but did not perform (Cotton) or B) performed, but irritated the skin and retained odor (Polyester).

In 2006, we started working with early fabrics sourced from moso timber bamboo*. The fabric had an amazing hand-feel, but was very difficult to work with: it pilled and did not hold its shape or color. However, we were intrigued by the performance characteristics of the bamboo plant, and we spent over 2 years developing our unique process (BamCo®). The result is a fabric that feels better than cotton and performs without chemical enhancements.

The Moso timber bamboo plant used as the raw material source in our products, grows quickly (without the use of water or pesticides), and is responsibly managed (FSC Certified). The bamboo is reduced to a cellulose level and regenerated into Viscose, or Rayon.

Building a Better Fabric


Cellulose bamboo fibers and organic cotton or merino wool fibers are spun into yarn using our exact specifications. Our yarn is ring spun to produce a smooth, ultra-soft and durable product.


Our knitting process utilizes more fine needles per square inch than standard traditional knits to achieve the smoothest and most comfortable fabrics possible.

Dying Process

After our yarn is spun into signature tasc Performance fabrics, the dying team transforms the fabric into our signature vibrant colors utilizing state of the art dye equipment, that ensures an even colouration that will last wash after wash.

Water Treatment: From start to finish, our fabric creation process uses a closed loop system. This guarantees that 99% of waste water and chemicals used in our dying process is recovered and re-used.

Garment Construction

Our garments are carefully designed by our tasc Performance team to provide the ultimate in fit and function for any activity. After the fabric is dyed, each piece is carefully cut and constructed by our production team, with most of the pieces hand cut and hand sewn.

Quality Control

We pride ourselves in the quality of every piece of tasc Performance apparel - from sourcing to final construction checks, we work closely with our production team to make sure that only the best goes into each product we create and only the best goes out to you for your next adventure.

Our products are manufactured in India at a factory that produces exclusively for tasc Performance. Eighty percent of the energy used in making tasc Performance garments is renewable energy, much of it provided by solar panels installed at our factory. We work closely with our factory team in India to ensure the highest quality in every garment and ensure that business best practices are upheld for everyone who helps create tasc Performance fabrics and apparel.

At our core, tasc Performance is a family business. Our success is measured by the relationships we maintain and grow with each employee and your satisfaction with every piece of tasc Performance apparel.